CCA money woes
By RON FANFAIR
Jan. 30, 2003
The Canadian Cricket Association (CCA) is finally admitting
had suspected for a long time: it over-extended itself financially
the 2001 International Cricket Council (ICC) Trophy tournament.
"We have still not paid all of our bills for that tournament,"
Dr. Geoff Edwards acknowledged at a media conference last week to
introduce World Cup coach Gus Logie.
As has become customary, Dr. Edwards painted a bleak financial
saying an urgent cash injection is needed to help the CCA run its
"If this does not happen, we will be unable to host the junior
series this summer," he added.
The winner of the regional Under-19 tournament will advance to
World Cup junior tournament.
When asked if he felt the CCA made a determined effort to
sponsorship, Dr. Edwards said: "We have been working very hard at
We tried to get some volunteer help to do some marketing and
sponsorship, but that was not successful.
"We looked at getting a skilled person for the job, knowing
fully well that
that would have been done at a cost with that person taking a
the funds they raised. I was willing to do that, but I am
constrained by the
Early last year, the CCA appointed local entrepreneur Howard
Petrook to raise
funds for the cash-strapped organization. He was unable to garner
sponsorship though he did manage to organize a fundraiser last
former West Indies captain Sir Viv Richards as the feature
attraction. Though it's
unclear how much each player received, a senior member told Share
he got Can$730.
The CCA expected that Canada's qualification for the World Cup
attracted both government and private sponsorship. But that did
Dr. Edwards said he's extremely disappointed that sponsors did
not step up to the plate.
"We are the number one team in the Americas and we need to have
exposure," he said.
While bemoaning the lack of local sponsorship, Dr. Edwards
disclosed that the CCA
turned down four potential sponsors because of a possible conflict
with the ICC
sponsors. Pepsi and LG Electronics are the global partners and
Hero Honda and
South African Airways are the official sponsors of the World Cup.
Administrative assistant Austin Ward said the CCA has spent
US$1 million in the past three years.
US$500,000 on facilities
"About US$500,000 of that amount was spent on the installation,
maintenance of turf pitches for the ICC tournament," said Ward.
"That's in addition
to funds used for other facets of the tournament and subsequent
by our junior and senior teams."
Dr. Edwards claims that the ICC allocated US$375,000 to Canada
for the World Cup.
"However, that money did not come to the CCA," said Dr.
Edwards. "A lot of it
was retained for the High Performance Manager's salary and the
implemented. Less that US$275,000 has come to us."
Story has gaps
But former CCA second vice president Errol Townshend says the
public is still
not getting the whole story of how of a financially independent
been suddenly reduced to penury.
"How could they lose more than $300,000 in one year on one
"Was the CCA's original bid for the ICC tournament not
artificially low - just to
beat out Ireland and the USA - and now the chickens (bills) are
coming home to
roost? Was Edwards not told early on that the ICC Trophy was a
deal and did he heed that advice?
"And knowing they were in such a financial hole as far back as
last April, why
did they try to dig themselves out of it by firing first vice
president Ali Hasani, the
man who landed the Sahara Cup deal, and third vice president
Ramesh Jagoo when
he was just about to land government funding?
"These are some of the questions Dr. Edwards should be giving
straight answers to
instead of crying in his beer."