Times Colonist: Cricket Canada looks to Boundaries North partnership to build on on-field success

Canada’s qualification for the ICC Men’s T20 World Cup may prove to be a financial turning point for Cricket Canada. It has made the sport in Canada much more attractive to corporate sponsors as demonstrated by Coca Cola’s newly announced association with CC. Even more important may be the organization’s long-term partnership with WEIC that provided the expertise to arrange the deal.

by Neil Davidson, The Canadian Press
Canada Cricket looks to make some noise this year, or at least some headlines.

For the first time, Canada is headed to the ICC Men’s T20 World Cup in June in the West Indies and U.S. And the Canadian men return to one-day international play later this year for the first time in almost a decade after regaining their ODI status last year.

That helped earn Cricket Canada a marquee new partnership with Coca-Cola Canada, a one-year deal with an option for two more.

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