Candada cricket: Quo vadis?

[timmyj51]

With 2020 coming to an end took a look at the CC "Development Plan, 2018-2020".

Among its "metrics" was: to have $250K in sponsorship by 2020. Well.....
To reduce it's ICC dependence to 65% of revenue. In 2017 it was over 75%, no stats since.
In 2012 had 60 women. In 2016 60 women. And now????
Looking at the Canada Kids program. No entry in the program's Facebook or Twitter accounts since 2018.

Sooooo what grade shall we give CC in meeting its 2018-2020 "Development" plan???????

[timmyj51]

CC commissioned this marketing study by CulturalIQ. The full report will
cost you $5K but from the table of contents crystal clear CC is SOLELY
focused on the expat community and maximizing its financial potential for cricket.
NOTHING about taking the game mainstream.