Post
by ray » Tue Feb 20, 2018 12:13 pm
BRAND AND MARKETING MANAGER
Job purpose
The position has day-to-day responsibility for the running of marketing and specified commercial activity, in particular promoting our sport, major international matches, domestic fixtures, and other events. The role also includes the management of the Cricket Canada website and social media platform.
Duties and responsibilities
• Marketing of cricket towards our vision of being a mainstream sport in Canada through development of a marketing and branding plan
• Managing and implementing the promotional and marketing strategy for all international and domestic matches and other events staged under the auspices of Cricket Canada
• Marketing of match tickets, match day inventory and hospitality
• Working with key Cricket Canada stakeholders, including commercial and Government partners, to raise awareness of their association with cricket and to deliver value to our partners
• Grow online revenues through the relationship with new and existing partners including online advertising, merchandising and travel partners.
• Coordinate the production of all Cricket Canada publications
• Overall responsibility for managing ticketing arrangements for all major home matches and coordinating allocations for overseas events in which Canada participates
• Work closely with organizers when required on event planning and match management and with specified events when necessary
• Work closely with sponsors on activation
• Sponsor and donor relationship management
• Other commercial or marketing activity as appropriate or as directed by line manager and Board
• Write press releases as necessary in consultation with Media Manager
• Manage Marketing Budget
Website/Social Media Platform
• Responsible for managing Cricket Canada website and social media platform. This includes responsibility for management of content on website and social media output with responsibility for website contributor resources and relationships with website partners.
• Manage part time Web Editor and Social Media Contributors
• Manage Website Budget
ADVISOR: POLICY AND SPECIAL PROJECTS
Cricket Canada seeks to fill a new contractual senior position that will act as an advisor to the President and Board on public, corporate and government relations in support of Cricket Canada’s efforts to promote and develop cricket in Canada, and in particular to facilitate implementation of a major capital project (new cricket facility) planned for the near future.
The position will be for one year initially with the possibility of extension for a second year or longer.
LOCATION
The successful candidate should be based in Toronto.
COMPENSATION
Cricket Canada is committed to establishing and maintaining competitive salaries, reflective of current market conditions. The salary for this position is negotiable, and will be based on the experience that the successful candidate brings to the position.
DUTIES AND RESPONSIBILITIES
The selected candidate will:
1. In close collaboration with the President and Board of Directors develop an implementation plan for major capital projects and their efficient delivery, in particular planning for and facilitation of a new cricket facility (Cricket Canada National Stadium) in the Greater Toronto area.
2. Monitor national issues and government policy relevant to Cricket Canada, particularly those relating directly to sport or economic policy relating to Cricket Canada projects; and advise the Board and President.
3. Develop and implement a lobbying and advocacy strategy
4. In collaboration with the Cricket Canada board of directors, support the preparation of advocacy materials, including policy briefs, position papers, communication messages, position statements and any other relevant material.
5. Support Cricket Canada and its agenda through creating, developing and maintaining good relations with the media in Canada.
6. Monitor social movements and related NGOs that are relevant to Cricket Canada and develop relationships as appropriate.
7. Assist in representing Cricket Canada to government at all levels.
8. Inform the President and Board of opportunities and possibilities that may support Cricket Canada’s plans and programmes.
9. Support the branding and marketing efforts of Cricket Canada through identifying high level funding opportunities, and through providing input into proposal development.