The ICC Americas award for the Best Cricket Promotion and Marketing Programme were won by The Chartered Institute of Management Accountants (CIMA) Canada, who organised the 6th Annual Toronto – London Youth Ambassador Program in 2013. The program uses cricket to build sportsmanship, bridge cultural, ethnic and social divides and serve as a medium that empowers and unites the vastly diverse communities across Toronto. Twelve young cricketers were selected from Toronto’s diverse neighbourhoods to travel to the UK for cricket training in July, 2013.
This program achieved fantastic media exposure through major Canadian television networks, radio and newspaper reporters, as well as key corporate executives, public officials and municipal politicians.