Dennis Freedman writes on his blog:-
Since the first ever international game in 1844 between the USA and Canada, cricket has steadily grown across the world, largely on the back of English imperialism. However, the sport has decided that growing the game is no longer a priority. In fact, it made that call some time ago. Somewhere along the line, the ICC have decided that other goals are more important than introducing the game to new children, new places and new fans. The ICC has decided that they are the owner of the sport. This they are not. They are trusted custodians doing a horrible job in the category of expansion…

The ICC seem to be blind to basic economics. The broader the demand, the greater the supply. Allow more cricket to be played in far flung exotic places that we haven’t heard of, like say France or Canada, and watch the supply come. Players, pitches, sponsors, news coverage and the like. However, you need to push the snowball off the cliff and allow it to roll before it can grow.
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