Cricket Canada Moving to the Leading Edge of the Galaxy

Sponsorship Deal Announced with Galaxy Racer

A media release issued in London, England on Tuesday (15th February 2022) brings news of a new sponsorship deal for Cricket Canada with Galaxy Racer “the world’s fastest growing esports organisation”. Galaxy Racer become the official ‘Leading Arm’ sponsor of the Canadian men’s National Cricket Team at the ICC Men’s T20 World Cup Qualifier” which begins on Friday (18th February) in Oman.

It is encouraging to see Cricket Canada take a step or back up the sponsorship ladder. Success in the upcoming Global T20 World Qualifier could see Canada begin to rise up the global rankings and attract some further, much needed sponsorship at the national and provincial levels.

Eddie Norfolk (EN), Toronto 16th February, 2022

Tuesday’s Media Release (including with some editing, as noted) follows:

The sponsorship will see Galaxy Racer’s logo appear on the players’ leading arms of the official competition jersey as well as warm-up kits while competing in the International Cricket Council (ICC) World Cup Qualifier A in Oman, that begins this Friday (18th February). The ICC Men’s T20 World Cup Qualifier A is one of two Global Qualifiers that together form the final stages of the qualification process for the ICC Men’s T20 World Cup 2022. Eight teams are playing in each of the two ICC Men’s T20 Global Qualifiers. (Edited by EN)

The Canadian National Cricket team is set to take on the Philippines on the 18th February, followed by Oman on the 19th and Nepal on the 21st February. Top two teams from this group teams will progress onto the semi-final playoffs.

The top two from the second group comprising Ireland, United Arab Emirates, Germany and Bahrain will similarly progress to the semi-finals. The two winning semi-finalists will advance to the both the Final of Qualifier A (due to be played on 24th February) and to the ICC Men’s T20 World Cup 2022, due to be played in Australia later this year. (Edited by EN)

Paul Roy, Founder and Chief Executive Officer of Galaxy Racer commented:

“We are excited to partner with Cricket Canada, as we continue our convergence with esports, gaming and traditional sports, which is part of our bigger initiative where we are partnering with major sports properties globally and we are excited to introduce a new set of young audience to the world of cricket. We believe that the convergence of traditional sports with the esports and gaming audience is imperative and we will be assisting Cricket Canada to accelerate the cross pollination with the younger generation. All the best to Cricket Canada in the upcoming International Cricket Council (ICC) World Cup. As the esports community would say, GLHF (Good Luck, Have Fun)!”

Rashpal Bajwa, President of Cricket Canada commented:

“Our organisation welcomes the partnership with Galaxy Racer. Esports and gaming is a fast-growing industry in the North American market and particularly in Canada. Our players are avid gamers and compete almost daily in their free time on gaming consoles and platforms. This partnership is a natural fit for cricket and Cricket Canada. Cricket Canada hopes this engagement will be the seed for additional collaboration between esports and live sports in cricket.”

Galaxy Racer (GXR), founded in 2019 by Paul Roy, is the largest esports, gaming and lifestyle organisation in the world, headquartered in Dubai, with over 100 content creators across Southeast Asia, the Middle East North Africa, South Asia and Europe, with over 500 million followers and over 2.5 billion monthly views.

Galaxy Racer’s competitive esports division, Nigma Galaxy, has an impressive roster of ten esports teams in Dota 2, League of Legends, CS:GO, Fortnite, Valorant, PUBG Mobile, BGMI, LoL Wild Rift and Free Fire.

[Media Release Ends, with some edits by “EN” – Eddie Norfolk, Toronto, 16th February 2022]

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